Lucidya Announce Strategic Partnership with Lithe Consulting

Empowering Business To Maximize Benefit From CXM Analytics

Riyadh, KSA – UK-headquartered consultancy firm Lithe Consulting™ and Lucidya are proud to announce a strategic partnership, Lucidya is the leading AI-powered unified customer experience platform (CXM) in the Gulf Region.

This collaboration empowers Lucidya’s customers with full-circle consultancy services designed to unlock the platform’s full potential. Through expert guidance, Lithe Consulting will equip businesses with the skills and strategies needed to leverage Lucidya’s CXM insights, transforming them into actionable outcomes that elevate customer experiences. Lithe will also provide tailored instructions to ensure optimal use of Lucidya’s innovative platform.

Mark Horne, Chief Commercial Officer at Lithe Consulting, emphasized the significance of this partnership:

“At Lithe, we view data as a catalyst for transformation, not just insight. Partnering with Lucidya allows us to combine their groundbreaking AI-driven CXM analytics with our expertise in organizational change and agile delivery. Together, we’re enabling businesses to drive growth, accelerate results, and redefine customer experiences in the Gulf region.”

Muhannad AlShaikh, Chief Commercial Officer at Lucidya, echoed this sentiment, stating:

“Our vision is to create a thriving customer experience ecosystem that helps clients achieve their business goals. By partnering with Lithe Consulting, organizations can turn their data into actionable strategies, ensuring impactful results.”

About Lithe Consulting

Founded in 2019, Lithe Consulting specializes in driving business transformation through agile methodologies and data-driven strategies. With experience coaching over 250 teams across six countries, achieving efficiency gains of up to 200%, Lithe helps organizations prioritize effectively and achieve predictable operational success with minimal disruption.

About Lucidya

As a leading AI-powered unified customer experience platform, Lucidya supports enterprises, governments, and SMEs across the Arab world by transforming raw data into meaningful insights. Committed to data security and privacy, Lucidya adheres to global standards like SOC2, SDAIA PDPL, and the NIST Cybersecurity Framework, enabling safe, impactful business outcomes.

This partnership marks an exciting step forward for both organizations, paving the way for enhanced customer experience solutions across the Gulf region.